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Corporate Info

Message from the President

Welcome to Primearth EV Energy Co., Ltd., which we affectionately call "PEVE". Since the establishment of our company in December 1996, we have engaged ourselves fully in developing and manufacturing power-supply systems specializing in batteries for hybrid vehicles (HVs) and electric vehicles (EVs). We believe the battery system is the very core component for HVs and EVs. We devote ourselves to the realization of environmental sustainability and improvement as well as striving toward an energy-conservation society.

There are more than 1 billion cars and trucks today, and the number continues to grow with each passing moment. Massive popularity of motor vehicles has made significant contributions to the development of richer lifestyles for the people in the society. On the other hand, it raises environmental concerns such as air pollution, global warming and depletion of natural resources, all of which need to be resolved as soon as possible.

With the heightening of awareness of our customers worldwide toward the preservation of a healthy global environment and the resolution of the current energy problems, the demand and popularity for HVs is on the rise more than ever before. As the result, we have achieved steady growth coinciding with the expanding HV market. Since 1998 when Toyota Prius was first introduced to the market, we have continuously held the world’s No. 1 market share in HV batteries.

Presently, nickel metal-hydride (Ni-MH) batteries and battery packs are our main and core products. To answer existing firm demand for Ni-MH batteries, fueled by improved performance and lower costs, we are planning to build new Ni-MH manufacturing facilities in Japan. Further, we are proceeding with the overseas production project in China in order to match the growth of eco-friendly car production within that country. We are also planning the future mass-production of lithium-ion batteries, also known as the "next-generation" batteries.

All the PEVE staff will strive to manufacture and bring the best products for the satisfaction of our customers. We thank you and highly appreciate your continuous support.

President 鈴木 茂樹